The Inside Scoop ยท PME’s 70th Birthday Party

Seven Tiers, Seventy Years & One Very Starstruck Baker

I won a golden ticket to PME’s exclusive 70th birthday celebration in Birmingham, and oh my goodness. Here’s everything that happened behind the velvet rope. ๐ŸŽ‚โœจ

Lauren smiling and gesturing towards PME's giant seven-tier 70th birthday cake, with each tier decorated for a different decade from the 1960s to the 2020s
๐Ÿ† My Winning Idea, Brought To Life By PME

I suggested three tiers. PME went for seven!

When I entered the PME 70th Birthday Competition, my idea was a cake celebrating 70 years of PME magic, showing off all their incredible tools and decades of cake-decorating history. I pictured three tiers.

That idea won me a place as one of just four competition winners. Then I walked into the party on Friday night and there it was, standing in the middle of the room. The amazing ladies at PME had brought it to life and taken it all the way to seven tiers, one for every decade, finished down to the tiniest detail. I genuinely had to stop and take it in. Pinch-me doesn’t even cover it.

A Tier-By-Tier Tour

Seven Decades In Sugarpaste

Every tier was a little time capsule, packed with sculpted details from its decade. Here are a few of my favourite spots, from the top down.

  1. 1960s The Beatles, bunting and the most beautiful piped lace work
  2. 1970s ABBA, lava lamps and sugar fruit
  3. 1980s A Rubik’s Cube, rainbows and sugar roses
  4. 1990s A Game Boy, Pikachu, teddy bears and a woolly little sheep
  5. 2000s Netflix, an iPhone and a quilted finish
  6. 2010s Frozen, Adele, unicorns and music notes
  7. 2020s Taylor Swift and friendship bracelets
A life-sized sculpted cake figure of Alison Hammond in a sparkling black ball gown, standing on a red carpet in front of a Renshaw sign
๐Ÿ’• The Guest List

The friendliest room of cake royalty

I was a little nervous walking in, but I needn’t have been. Every single person was so warm and welcoming. I got to chat with:

  • Andrew Goethe
  • Molly from Molly Makes Cakes
  • Andrew, the winner of Is It Cake?
  • Familiar faces from The Great British Bake Off
  • The owner of PME
  • The incredible Zoe, who sculpted the now-famous Alison Hammond cake (pictured) and won Modeller of the Year

Seeing that sculpture in person was something else. The sparkle on the dress, the hair, the smile… it’s all cake.

Friday Night

Inside The Party

Tinsel curtains, a live band, a caricature artist and a seven-tier cake. PME knows how to throw a birthday.

On The Show Floor

Sprinkles As Far As The Eye Could See

And the fun didn’t stop at the party. I got to wander the show floor too, saying hello to the brands I use in my own kitchen every week.

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๐ŸŽ‚

From my kitchen in Cuddington to PME’s birthday party

Less than six months into trading, I got to see my idea brought to life by the PME team as a seven-tier showstopper, in a room full of my baking heroes. Thank you, PME, for the most incredible night. I’m bringing every bit of that inspiration (and a lot of new sprinkle ideas) straight back to Crumb & Chaos.

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